Review of “The Profit Maximization Paradox – Cracking the Marketing / Sales Alignment Code” by Glen S. Petersen
Readers on May 14th, I did a post with my simple definition of Sales and Marketing . Glen Petersen responded by sending me a copy of his new book on the chiasm between sales and marketing. This week’s post is a review of the book.
I truly enjoyed the book. As the title states, ‘Profit Max’, does a good job of explaining why there is typically internally conflict between the sales and marketing departments. I have personally experienced the friction between the departments and learned some actionable content in ‘Profit Max’. The book is full of great statistics and research on differences between sales and marketing. There is a stat of twelve calls to reach a decision maker, which I agree with, and I sent an e-mail to my team to reinforce them to keep calling both clients and prospects and not to stop after two calls. As a sales manager, ‘Profit Max’, helped me walk in the shoes of both the CEO and CMO to better understand their challenges as it relates to strategic planning for sales and marketing. At different times in my career, I have been responsible for marketing but this was at smaller companies where I focused on marketing for lead generation, trade shows, press releases, and brochures. ‘Profit Max’ increased my appreciation and knowledge of marketing leadership.
There are a lot of sales, marketing, and management books but I have not read many sales and marketing management books. For ‘Profit Max’ to be a commercial success, I would have pitched as a sales and marketing management book. Also, if I had to bet, I would bet Glen has more of a marketing background versus a direct sales background. Lastly, there is not an audio version of the book, I spend a lot of time in the car and I listen to a dozen books a year in the car.
Recommendation, I recommend the book for sales and marketing managers; sales executives and marketing analysts who want to move into management; and CEO’s who are challenged with managing their marketing and sales departments.
Disclaimer, besides a free book, I have no relationship with Glen and my first contact was his response to my post. To learn more about Glen and his 'Profit Max'.
Good Reading! This is the first time I have done a book review for a post. If readers have other book recommendations, please send them to me. Let me know your feedback on my post and ‘Profit Max’. Shaun P
Readers on May 14th, I did a post with my simple definition of Sales and Marketing . Glen Petersen responded by sending me a copy of his new book on the chiasm between sales and marketing. This week’s post is a review of the book.
I truly enjoyed the book. As the title states, ‘Profit Max’, does a good job of explaining why there is typically internally conflict between the sales and marketing departments. I have personally experienced the friction between the departments and learned some actionable content in ‘Profit Max’. The book is full of great statistics and research on differences between sales and marketing. There is a stat of twelve calls to reach a decision maker, which I agree with, and I sent an e-mail to my team to reinforce them to keep calling both clients and prospects and not to stop after two calls. As a sales manager, ‘Profit Max’, helped me walk in the shoes of both the CEO and CMO to better understand their challenges as it relates to strategic planning for sales and marketing. At different times in my career, I have been responsible for marketing but this was at smaller companies where I focused on marketing for lead generation, trade shows, press releases, and brochures. ‘Profit Max’ increased my appreciation and knowledge of marketing leadership.
There are a lot of sales, marketing, and management books but I have not read many sales and marketing management books. For ‘Profit Max’ to be a commercial success, I would have pitched as a sales and marketing management book. Also, if I had to bet, I would bet Glen has more of a marketing background versus a direct sales background. Lastly, there is not an audio version of the book, I spend a lot of time in the car and I listen to a dozen books a year in the car.
Recommendation, I recommend the book for sales and marketing managers; sales executives and marketing analysts who want to move into management; and CEO’s who are challenged with managing their marketing and sales departments.
Disclaimer, besides a free book, I have no relationship with Glen and my first contact was his response to my post. To learn more about Glen and his 'Profit Max'.
Good Reading! This is the first time I have done a book review for a post. If readers have other book recommendations, please send them to me. Let me know your feedback on my post and ‘Profit Max’. Shaun P
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