Wednesday, August 6th, 2008: Ethical Selling

“Closer Q - I have written to you in the past and your advice is always beneficial. Recently I did a presentation to an older female prospect. She made very aggressive sexual innuendos and directly said if I would sleep with her that she would promote my solution. I am a married man but I need to close deals. What's your advice?” anonymous

Anonymous, this one is too easy. I don’t care far you are behind quota, as an ethical sales person, you never sacrifice your morals nor your family for a deal. One deal, no matter how big, is not worth your marriage. Sales, with the long hours, especially if you travel, is hard enough on a family without infidelity. If you are not an ethical sales person or regrettably you are on the fence on your decision, she did not say she would buy your product, she said she would ‘promote your solution.’ You could not win the sale and get divorced. If you would cheat on your wife, I assume you would screw your client too in the sales process or after they bought your product.

My experience is the most successful sales people are the most ethical. To win quality business over time you need to be loyal to your prospects, clients, company, and family. On a higher note you need to find balance, and invest in the four main areas of your life business, personal, physical, and spiritual.

My advice is to work even harder to ethically win this deal. For the female prospect, I recommend you tell her you are flattered by her offer but you are married man. Then I would professionally turn the conversation back to business and promote your solution based on the value.

Good Selling and ethically winning the deal. Let us know your how your deal goes! Reader Feedback, please click the comments below to give ‘anonymous’ additional information on 'Competitive Selling’ and I want your feedback on my response. Shaun Priest aka CloserQ.

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