"Shaun, having a small publisher how are you using 2.0 to market your novel?", Matt P.
As a first time author with a smaller publisher, I have put together a marketing plan to increase the sales of my novel. The plan includes the traditional Marketing1.0 of contacting family / friends and cold calling newspapers, etc.; however the majority of my plan is Marketing2.0 of blogs, twitter, google keywords, etc. Below is an outline of my marketing plan broken down by 1.0 and 2.0:
Book Marketing 1.0:
o Contact Family and Friends
· Book Clubs
o Write Press Release
o Contact Traditional Media to Review Book
· Newspapers
· Radio
o Put together Business Cards
Book Marketing 2.0:
o Purchase Google Key Words
o Write Blog
· Mine is obviously this weekly business blog, http://www.closerq.com/
o Contact Bloggers to write reviews of your book
· I contacted a wide range of topical bloggers who could blog on my book
· Regional: Massachusetts; Nevada, Georgia
· Business and Sales Blogs
· Gambling Blogs
· Book Review Blogs
· Sports Blogs
o Set-up Social Media
· Twitter: http://twitter.com/closerq
· Linkedin: http://www.linkedin.com/in/shaunpriest
· Blog: http://www.closerq.com/
o Set up my own website and URL: http://www.shaunpriest.com/
· Register my URL with search engines
o Sell Book on Amazon.com
Book Marketing 3.0:
o Have Patience
o Stay focused
o Work Hard
As you can see there is a lot to promoting your book. Writing a book is hard and requires focused efforts, promoting your book is hard and requires focused efforts. Additionally, you will need patience and consistency, because the process takes time. There is a lag between the time someone buys your book to when they actually read your book, then recommend to others. After receiving a copy of my novel, it took a gambling blog a full six months to finally blog a positive review of ‘Decisions’. When you get frustrated, stay positive and use that energy to work even harder to increase the sales of your book sales.
‘Good Marketing’. Reader Feedback, please click the comments below to give ‘Matt' additional recommendations and I want your feedback on my response. Please email, Shaun Priest, at shaun@closerq.com.
Note, Matt Porricelli is my publisher, Small Dogma, and I wrote a similar post on his blog, “Getting Published is actually the Beginning of a Successful Novel” by Shaun Priest
Comments