Book Review: Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant
CloserQ readers, I recently read (listened to on
Audible), Blue Ocean Strategy: How to Create Uncontested Market Space and Make
Competition Irrelevant by Chan Kim and Renee Mauborgne.
If you
are looking at strategies to differentiate your solutions, from your
competitors, Blue Ocean is a fantastic read.
The premise is that in competitive
(Red) markets (oceans), the companies (fishes) competing (nipping) with each other create a red
ocean. The book offers strategies to
create Blue Oceans, where you differentiate your company to increase sales,
creativity, and margins.
Blue Ocean is based on studying over 150 strategic positions and initiatives (over 100 years across 30 industries), Chan and Renee argue that lasting success
comes not from battling competitors but from creating “blue oceans”—untapped
new market spaces ripe for growth. Blue
Ocean Strategy presents a systematic approach to making the competition
irrelevant and outlines principles and tools any organization can use to create
and capture their own blue oceans. The
book highlights several concrete examples including, Southwest and Cirque Du
Soleil.
Good Reading / Listening! Below is the link on Amazon:
Reader Feedback, please click the ‘comments’ below to
give your feedback on 'Blue Ocean'. Shaun Priest aka CloserQ. Have fantastic
day.
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