Book Review: 'Good to Great: Why Some Companies Make the Leap... and Others Don't'


http://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_1?s=books&ie=UTF8&qid=1389046709&sr=1-1&keywords=good+to+greatCloserQ readers, I was recently asked what book do I recommend for companies in transition.  I first laughed, because I believe all growing and successful companies are in perpetual transition as they make leaps in revenues, # of employees, products, markets, etc.  Then I recommended, Jim Collins’ fantastic book ‘Good to Great’.
Jim researched thousands of companies over decades to find companies that have been Great over a decades vs. quarters or even years.  Then Jim then researched those successful companies to determine what makes them Great vs. just Good.
Jim then reviews, with details and examples, what it takes to be a Great company.  What is really interesting in today’s culture of "I need it now and I need to be a superstar to doing it", that the results are counterintuitive to what I expected.  Jim high-lights four areas: 
  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
One of the areas in ‘Good to Great’ that has helped me in both my professional and personal lives is The Stockdale Paradox named after Admiral Jim Stockdale, who was a United States Military Officer held captive as  POW for eight years during the Vietnam War.  Admiral Stockdale was tortured more than twenty times by his captors, and never had much reason to believe he would survive the prison camp and someday get to see his wife again. And yet, as Stockdale told Collins, he never lost faith during his ordeal: “I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which, in retrospect, I would not trade.”  The Paradox is:
  • You must retain faith that you will prevail in the end, regardless of the difficulties
  • AND at the same time…
  • You must confront the most brutal facts of your current reality, whatever they might be
Below is a link on amazon.com:
Good Reading / Listening!
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